The Taylor Swift Effect
Since Taylor Swift showed up to Sunday's Chiefs-Bears game: • 400% spike in Travis Kelce jersey sales • Kelce's podcast ranks #1 overall on Apple • Kelce adds 383K Instagram followers • 24.3M viewers watched, #1 game this week • 63% jump in female viewers age 18-49 • 3x increase in 'Chiefs' searches on the web • 3x increase in Chiefs sales on StubHub • Chiefs sold more tickets in a single day since the start of the season It’s […]