Barry Manilow is proving that legends never truly fade away! The Grammy-winning icon just dropped a powerful new music video for his single ‘Once Before I Go,’ and it’s giving us ALL the feels. At 82 years young, Barry isn’t just singing – he’s delivering a full-on acting performance that shows he’s still got that magic touch. Filmed at his Vegas residency home, the video tells a deeply personal story that hits right in the heart.
The clip shows Barry as a performer making the ultimate choice between his career and family life – a narrative that feels incredibly authentic coming from someone who’s lived the entertainer’s journey. Directed by the talented Jamie Thraves, who’s worked with modern greats like Sam Smith and Coldplay, this marks Manilow’s return to storytelling videos since his iconic ’80s era. The visual storytelling is absolutely stunning and proves that great music videos never go out of style!
Here’s what makes this track extra special: ‘Once Before I Go’ has an incredible musical pedigree. Originally written by the legendary Peter Allen, this song has been covered by absolute icons including Patti LaBelle and Hugh Jackman. Barry’s interpretation brings that classic Manilow emotion we all know and love, giving the track new life while honoring its rich history. It’s the perfect blend of nostalgia and fresh energy!
At 82, Barry Manilow is still showing the music world how it’s done – proving that true artistry only gets better with time.
For Memphis music lovers who appreciate timeless talent, this release is especially meaningful. While Barry’s sound might be different from what’s dominating the Top 40 charts today, his influence on pop music is undeniable. His three No. 1 hits and countless classics have shaped generations of artists, and this new video shows that emotional storytelling in music transcends genres and eras. It’s a reminder that great music connects us all, whether you’re a longtime fan or discovering his magic for the first time.
This exciting release comes just as Manilow prepares for his farewell concerts hitting nine U.S. cities in January – his final shows in each market. While he’s calling it a farewell tour, something tells us this creative burst means we haven’t seen the last of Barry’s artistic evolution. From Vegas to video screens, he continues to reinvent himself while staying true to the musical magic that made him an icon.
Meta Description: Barry Manilow’s new music video ‘Once Before I Go’ marks his return to storytelling visuals at 82, blending emotional acting with his signature sound ahead of farewell tour.